With an illustrious history at the forefront of high-end fashion, the Hugo Boss brand is steeped in an industrious dedication to superior products, contemporary design and value for money.
The product of one of the world’s leading design houses, all Hugo Boss watches are illustrative of the brand’s stringent design and quality standards. Progressive yet tastefully casual in appearance, Hugo Boss watches embrace contradiction whilst demonstrating a consummate sophistication which makes a Hugo Boss watch the perfect accessory for every occasion.
Using only the finest materials – including gold plating, stainless steel and beautiful, genuine leathers – Hugo Boss watches meet the demands of decisive timekeeping in unrivalled, sophisticated style. Conserving the prestigious character of being reliable, durable, exquisite and timelessly tasteful, Hugo Boss watches
History of Hugo Boss Watches
Master tailor Hugo Ferdinand Boss founded his eponymous brand in 1924 in Metzingen, a small town located just outside Stuttgart in southern Germany, where it remains to be based to this day. A progressive, high-end lifestyle and fashion brand whose superior products from one of the world’s leading design houses offer a tastefully casual style to both men and women for every occasion.
With over 6,100 points of sale in over 100 countries around the world, more than 360 stores and over 1,000 franchises, the Hugo Boss brand has seen phenomenal growth since its modest beginnings in post-war southern Germany. Initially making protective clothing for industrial workers, and specialising in raincoats and uniforms, Boss’s workshop slowly but surely grew into a small factory.
Following the death of company founder Hugo Boss in 1948, the brand was taken over by two of his grandsons, Uwe and Jochen Holy. Aged only in their mid-20s, the two brothers youthful and enthusiastic approach – Jochen with his eye for the latest trends, and Uwe with his distinctive marketing strategies - steered the company into a new, promising era of fashion.
Entering the competitive price-war of Germany’s menswear market of the 1960s, Hugo Boss positioned their products at an above-average price, justified by their stringent design and quality standards and youthful, fashionable cut. Traditionally, German menswear was conventionally sober, made from stiff and heavy fabrics and found only in sombre colours. Hugo Boss started making suits in fashionable colours in clear-cut, contemporary designs which made for a distinctive and desirable product line. Defying the convention of the German menswear establishment of the time proved to be a wise move for the brand; the stylish suits and jackets of the Hugo Boss brand quickly outperformed the success of all of their competitors within a decade, allowing the company to flourish at a previously unprecedented scale.
The unique variety of high-quality menswear made from the finest Italian wool, silks, linens and cottons in the most modern designs in conjunction with hugely successful advertising campaigns and product placements, made Hugo Boss the label to be seen in for a new generation of aspirational, style-conscious businessmen throughout Europe. Having conquered their home continent, the label made the brave move across the Atlantic, opening their first stores in the United States in 1976. Being met with initial scepticism, the brand’s acceptance grew with endorsements from popular celebrities and athletes of the day, representing the image of the consummate sophistication and embracement of contradiction which defines the Hugo Boss brand.
Hugo Boss Watches and Watch Supermarket
We are the UK’s newest, most dynamic and fastest growing online retailer of affordable Hugo Boss watches. As officially authorised stockists, this means we only sell 100% authentic products; giving you the peace of mind that your Hugo Boss watch is comprehensively protected by the manufacturer’s certified guarantee, will be safely and speedily delivered in corresponding designer packaging and will be provided with all the relevant documents of authenticity.
The honest and enthusiastic approach to designer brand retailing of Watch Supermarket means that we provide a premium customer service experience to each and every customer in the most efficient stress-free way. We endeavour never to disappoint; we promise that if a product is shown as being offered for sale on our website then it is in stock in our warehouse. We will never try to sell you something we cannot deliver.