Life in present times is affected by diversity. Each person is different, holds their own sense of beauty and individual character. Diamonfire recognises these differences and has consequently produced jewellery which fulfils each desire and meet everyone’s expectations. Currently, they are more innovative and creative than ever before. The various Diamonfire collection goes from ‘All-time Classic’ which never go out of fashion to the latest ‘Must Haves.’
Regardless of the combination, each piece of Diamonfire Jewellery is classy and sophisticated demonstrating perfectly what Diamonfire stands for: glistening sparkles and ever-lasting brilliance.
No matter what the individual style may be; rest assured that these timeless jewellery pieces will give incomparable pleasure and will accompany its holder with lifelong brilliance.
The 10 current collection lines are: Classic, Cocktail, Pavé, Eternity, Collectibles, Signatures, Fancy Colours, Royal Colours, Pearls and Carats.
History of Diamonfire Jewellery
Diamonfire is inspired by diamonds.
In 1973 Burkhard Müller invested the total of his 1500 DM savings, to acquire small silver jewellery from Pforzheim manufacturers, which he then sold to boutiques, drugstores and one-line businesses for jewellery as a sales agent himself. Ever since he keeps writing a success story in the jewellery sector with his family business Burkhard Müller Schmuck GmbH. Then passion took over and he seized the opportunity to acquire the trade of jewelry sales as a rep in his father´s wholesale.
Burkhard Müller discovered a new world innovation: "Ideal Cut", a specific grinding technique for diamonds henceforth used for zirconia stones. With this exemplary new discovery added on the line of goods Burkhard Müller Schmuck GmbH was able to write an inimitable success story. The initiation of the brand is highly affected by the company´s cooperation with a major German firm, which exclusively accompanied the launching of the brand Diamonfire on the German market. Within these two years of cooperation four Diamonfire collections were sold out completely only after a few days the collections had been launched.
Today, Burkhard Müller’s youngest daughter, Anna-Maria Müller, now a managing director herself, is in charge of the private brand Diamonfire. Besides brand concept, marketing and coordination of press relations, she is for the main part responsible for product design and the development of the collection. She has made her father´s vision to her passion: establishing Diamonfire as world brand.
Diamonfire Jewellery and Watch Supermarket
We are the UK’s newest, most dynamic and fastest growing online retailer of affordable Diamonfire jewellery. As officially authorised stockists, this means we only sell 100% authentic products; giving you the peace of mind that your Diamonfire jewellery will be safely and speedily delivered in corresponding designer packaging and will be provided with all the relevant documents of authenticity.
The honest and enthusiastic approach to designer brand retailing of Watch Supermarket means that we provide a premium customer service experience to each and every customer in the most efficient stress-free way. We endeavour never to disappoint; we promise that if a product is shown as being offered for sale on our website then it is in stock in our warehouse. We will never try to sell you something we cannot deliver.
Our knowledgeable, friendly sales team are only ever a phone call or email away and are more than happy to assist with any requests or answer any enquiries you may have, at your convenience.